“You need to combine technology with business intelligence, machine learning with human creativity. We have taken this approach in establishing our CI program and I absolutely recommend it!”
Christy Augustine
Chief Operations Office
Who is Bloomreach?
Bloomreach is the world’s #1 Commerce Experience Cloud, helping organizations grow commerce through personalization, engagement, discovery, and content. They offer a variety of services to combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey.
With over 850 global customers, Bloomreach sought a solution that was just as data-driven as they were to increase upsells and cross sells.
The Goal
To build out a Customer Intelligence program to understand better upsell and cross sell opportunities.
Putting it all together
“Each team knows their own methods and approaches best and might have ideas we hadn’t considered to make our CI program even stronger,” says Bloomreach COO Christy Augustine. She suggests giving context to get the right data and resources you need to build out your involve.ai dashboard to get those customer key indicators.
To read Christy’s own customer story, you can visit her community post.