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AI & Good Marketing Ideas at Marketing Profs #mpb2b

Updated: Apr 13, 2022

MarketingProfs B2B Conference happening April

2022 is a great conference for new ideas and trends. This year, I have the honor of sharing my knowledge from setting up AI/ML models for marketing and lead scoring.

I am joined by Bindu Reddy, the CEO of Abacus.AI.

In our session, Creating an AI Model for B2B Marketing, you'll learn:

  • How marketers can use the power of an AI/ML model to identify… and predict top customers!

  • Discover what goes into building a B2B AI model, whether company size matters, how marketers evangelize the use of AI within their company, and what resources are needed.

  • Building and creating custom AI models is no longer a domain of only data geeks and engineers – it's now within reach of all B2B marketers!

As a speaker, I have the opportunity to give you a discount.

(Use SP22SHASHI at checkout to save $100)

Other than my session, there will be

  • 30+ inspirational and practical presentations

  • 6 killer keynotes

  • Breakfast breakouts

  • and three optional workshops

ALL designed to sharpen your skills and bring you a flood of new ideas to meet any marketing challenge that might come your way in '22!

You cannot say no to sessions with titles like these!

  • Rewrite like Taylor Swift: What B2B Marketers Can Learn from a Swiftie

  • Peanut Butter and Jam - The Keys to Sales and Marketing Alignment

  • Scrappy B2B Marketing: Smarter Digital Marketing for Businesses Big and Small

  • How to Cultivate Market Insights on a Shoestring Budget

See you there!


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How we test accuracy and performance

Our AI predicts customer behavior with greater than 90% accuracy. How do we know? We test and measure the performance of our models regularly, in a variety of ways. Model training test accuracy - 94


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