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Maximize Your Revenue Growth with Customer Intelligence ( webinar recap)

Updated: Apr 5, 2022

In this webinar, Mary Poppen and Shashi Bellamkonda identified

5 leading indicators for Upsell Revenues:

  1. Time to Expected Value (not First Value)

  2. Product Adoption Trends

  3. Support Volume + severity

  4. Referenceability

  5. Personalization

And, how companies can leverage data to prevent churn early:

  1. Bring all your customer data together to uncover actionable insights

  2. Use the power of data science and AI to correlate all the signals

  3. Identify your unique customer story to differentiate your value proposition

  4. Personalize each customer’s experience and results to accelerate your land and expand opportunities

  5. When you get bad news (like churn risk) early, there is time to turn it into good news!


About Our Speakers

Mary Poppen is the Chief Strategy and Customer Officer at She is responsible for driving the Customer Intelligence category in the market. Mary is building a world-class delivery team focused on helping companies leverage the power of Artificial Intelligence (AI) to become customer-centric.

Shashi Bellamkonda is the VP of Marketing at He is known by many as the “social media swami”, is a marketing leader who has worked with many entrepreneurs and local businesses and taught Digital Marketing Strategy and Marketing Analytics at Georgetown University as an adjunct professor. Shashi has been called the most customer-obsessed marketing leader and continues to educate himself on technology.


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How we test accuracy and performance

Our AI predicts customer behavior with greater than 90% accuracy. How do we know? We test and measure the performance of our models regularly, in a variety of ways. Model training test accuracy - 94


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