What is Customer-led Growth (CLG)?
Customer-led growth is an operating model where everyone in the company is obsessed with the value delivered to customers. CLG companies do 3 things:
Measure customer perception of the value received
Understand customer data
Invest in their customer success teams
Why does Customer-led Growth matter to C-suite and investors?
For most C-suite and investors, company valuation is one of many important metrics that they value and strive to grow YoY. Such that, the most effective way for many SaaS companies has been to drive NDR/NRR growth. According to Chris Hicken, "just a 3% increase in customer retention leads to a 50% increase in company valuation".
In this webinar, How to Become A Customer-Led Growth Leader (CLG), Chris Hicken discussed:
How Customer-Led Growth (CLG) benefits SaaS businesses
Does CLG relate to Rule of 40?
Increase customer experience and retention with CLG
Strategies and advice for CLG leaders
Download 'nuffsaid Customer-led Growth magazine here.
View 'nuffsaid CS Executive Rubric here
About Our Speakers
Chris Hicken is a Co-Founder and CEO of ‘nuffsaid—the platform that powers Customer-Led Growth and enables companies to increase Net Retention. He was formerly the President, COO, and employee #5 at UserTesting, a customer experience company that went public in 2021. Chris has over 15 years of experience as an advisor, investor, and board member and currently spends his time advocating for Customer Success leaders.
Shashi Bellamkonda is the VP of Marketing at involve.ai. He is known by many as the “social media swami”, and is a marketing leader who has worked with many entrepreneurs and local businesses and taught Digital Marketing Strategy and Marketing Analytics at Georgetown University as an adjunct professor. Shashi has been called the most customer-obsessed marketing leader and continues to educate himself on technology.