The customer success funnel is a framework for understanding the stages of the customer journey and the actions needed to drive success at each stage. The stages of the customer success funnel typically include:
Awareness: The awareness stage is the first stage of the customer journey. At this stage, customers are learning about your product or service and determining whether it meets their needs.
Consideration: In the consideration stage, customers are evaluating whether your product or service is the right fit for them.
Evaluation: In the evaluation stage, customers are testing your product or service and gathering more information to help them make a decision.
Purchase: In the purchase stage, customers are making the decision to buy your product or service.
Onboarding: The onboarding stage is the process of introducing customers to your product or service and helping them get started.
Engagement: In the engagement stage, customers are using your product or service and may need support or resources to ensure their Expansion: In the expansion stage, customers may be interested in purchasing additional products or services or increasing their usage of your current product or service.
Advocacy: In the advocacy stage, customers are promoting your product or service to others and becoming brand advocates.