When it comes to customer success, few things are more important than a positive customer experience. But what exactly does that mean, and how can it impact a business? Let's take a look at a real-world example of the power of a positive customer experience.
In the late 1990s, a small startup called Zappos set out to change the way we shop for shoes. By focusing on delivering an exceptional customer experience, the company quickly grew from a small online retailer to one of the most beloved and successful e-commerce companies in the world.
One of the ways they stood out was with their free shipping and free return policy, making it easy and risk-free for customers to try out shoes before they decided to keep them. They also focused on building a strong culture of customer service, empowering their employees to go above and beyond to make customers happy.
As a result of their commitment to customer success, Zappos has consistently grown their business, with revenues reaching over $1 billion per year, while their net promoter score is consistently higher than industry standards.
This real-world example from Zappos illustrates the importance of positive customer experiences, and how a commitment to customer success can be a powerful driver of business growth and success. Visit involve.ai to learn more about creating a positive customer experience.