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The Role of Customer Success in Driving Retention and Growth

Customer success is a critical factor in driving retention and growth for businesses. According to a survey by Groove, companies that prioritize customer success see a 96% retention rate, compared to just 38% for companies that don't. This highlights the importance of customer success in driving retention and growth for businesses.

But what exactly is customer success, and how does it drive retention and growth? Customer success refers to the efforts a company makes to ensure that its customers are successful in achieving their goals with the company's products or services. This might include providing training, support, and resources to help customers get the most value out of the product.

By investing in customer success, businesses can improve customer retention and increase customer lifetime value (CLV). Satisfied customers are more likely to continue using a company's products or services and to recommend the company to others. This can lead to increased word-of-mouth marketing and help drive growth for the business.

In short, customer success is a key driver of retention and growth for businesses. By investing in customer success, companies can improve customer retention, increase CLV, and drive growth. Reach out to involve.ai and let us show you how we can help with retention and growth.


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