Achieving The New Height
SEMRush accelerated revenue growth by 3x in 2 months.
Who is SEMRush?
Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Their platform helps marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management.
The Uphill Battle Against Churn
SEMRush is experiencing a high monthly churn rate. On average, this client is losing $1x million monthly to churn before using involve.ai. The high MoM churn value affects their gross margin and valuation negatively.
Their current churn tool didn't provide account managers with actionable insights for at-risk accounts. Due to having a large volume of accounts, SEMRush's Customer Success Representatives had a hard time managing and building strong connections with each account.
When churn or expansion opportunities occur, the reps were reactive and often found themselves relying on gut feelings rather than data. They were overwhelmed and their effort was rather ineffective. With churn amount nearly tripled upsell value, SEMRush needed an insightful and predictive tool to help them unlock new growth potentials.
Beating the Record
SEMRush experienced 13x ROI within the first 3 months of using involve.ai.
Upon integration, the 9Factor™ model quickly analyzed SEMRush's disparate customer data and automatically mapped out their customer health profiles. Having an Early Warning Dashboard, SEMRush team was able to strategize and get aligned on priorities to mitigate churn and uncover new revenue growth opportunities.
These insights gave the team daily focuses to maximize their effort. As a result, the company experienced a 2x lower churn rate within 2 months. In addition, SEMRush's upsell also significantly grew and exceeded the previous growth record. Their revenue growth have reached a new height.