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Customer Centricity at its Core - Growth Stories Podcast

In this episode, we invited the founder and CEO of Surefire Local, Chris Marentis, to the Growth Stories podcast to discuss customer centricity at its core! Chris looks at how he can provide the best value to his customers, pulling from his experience growing up as the son of an HVAC contractor. Chris and Gaurav also talked about Seth Godin's book, The Dip, and how so many entrepreneurs give up in the dip right before things take off!

As always, be sure to watch the entire episode to hear from these leader's insights! Thank you, Chris, for joining the Growth Stories Podcast. Subscribe to the Growth Stories podcast on your favorite platform so you don't miss a single episode.

Chris Marentis is a technology entrepreneur and business leader on a mission to help small businesses leverage the power of digital transformation. As the founder and CEO of Surefire Local, he has focused the company’s efforts to build powerful marketing solutions that give small businesses cost-effective, easy-to-use tools only available to the big guys. The motivation for Surefire Local was born out of Chris’s background in a multigenerational small business home. Prior to founding Surefire Local, Chris was the CEO of Add This and held leadership positions at AOL.


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How we test accuracy and performance

Our AI predicts customer behavior with greater than 90% accuracy. How do we know? We test and measure the performance of our models regularly, in a variety of ways. Model training test accuracy - 94


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