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How to Become A Customer-Led Growth Leader (CLG)

Updated: May 18, 2022

Join our session with Chris Hicken, CEO of 'nuffsaid to explore why Customer-Led Growth is critical for increasing customer value, reducing churn, and driving net revenue retention.


  1. How Customer-Led Growth (CLG) benefits SaaS businesses

  2. Does CLG relate to Rule of 40

  3. Increase customer experience and retention with CLG

  4. Strategies and advice for CLG leaders

If you can’t make the webinar, you can still register, and we will send you the recording. Watch at a time convenient for you!


About Our Speakers

Chris Hicken is a Co-Founder and CEO of ‘nuffsaid—the platform that powers Customer-Led Growth and enables companies to increase Net Retention. He was formerly the President, COO, and employee #5 at UserTesting, a customer experience company that went public in 2021. Chris has over 15 years of experience as an advisor, investor, and board member and currently spends his time advocating for Customer Success leaders.

Shashi Bellamkonda is the VP of Marketing at He is known by many as the “social media swami”, and is a marketing leader who has worked with many entrepreneurs and local businesses and taught Digital Marketing Strategy and Marketing Analytics at Georgetown University as an adjunct professor. Shashi has been called the most customer-obsessed marketing leader and continues to educate himself on technology.


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How we test accuracy and performance

Our AI predicts customer behavior with greater than 90% accuracy. How do we know? We test and measure the performance of our models regularly, in a variety of ways. Model training test accuracy - 94


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