• Karin Andersen

(webinar recap) Get Ahead of Changing Markets: Gut Instinct vs. AI


How do we define market changes that impact our customers? There are many factors, but in the ever-changing market of today, we must always be adapting.


Saumya Bhatnagar, CPO and Co-founder involve.ai and a Forbes 30 under 30 alum, led our webinar today on getting ahead of changing markets: Gut Instinct vs. AI. This session will help you understand how to identify at-risk customers and who is ready to expand based on available data.


Here are the highlights from today's webinar:


Gut instinct is honed intuition with a few obvious flaws…

  1. Your gut does not know a full range of potential outcomes of the same situation

  2. Your gut only has one frame of reference

  3. Your gut can only process linearly

Here's where AI comes in. With involve.ai, we've built a Customer Health Scoring (CHS) system that could accurately predict these signals and combat the economic downturn.

So, where should you turn your focus?

  • Retention - Keep your customers

  • Efficiency - Do more with what you have

  • Cash Is Queen - Keep a close eye on available cash

This was an incredibly insightful webinar by Saumya, and we encourage you to watch the entire webinar to see how leveraging data can be your strongest bid against those bears running the market.


Key Takeaways:

  1. Market changes are continuous and the need to adapt always exists

  2. AI wins against Gut in a game of quick firefighting and volume of customers

  3. We’re in a Bear Market and we need to change our strategy to adapt to the change

  4. Key areas of focus for Customer Success are Retention, Efficiency, and Cash

  5. Think through all strategies in terms of scale: bits vs atoms

If you enjoy this webinar, be sure to check back for more exciting webinars every other week!


 

About Our Speakers

Saumya Bhatnagar, CPO and Co-founder involve.ai, is a Forbes 30 under 30 alum, winner of the Stevie Gold Entrepreneur of the Year award, and recognized as the 50 Most Powerful Women in Tech by the National Diversity Council. She is an experienced Software Leader with a demonstrated history of positive project outcomes. Saumya holds a Master's in Computer Science from the University of California, Santa Cruz with a focus on Natural Language Processing.




Shashi Bellamkonda is the VP of Marketing at involve.ai. He is known by many as the “social media swami”, and is a marketing leader who has worked with many entrepreneurs and local businesses and taught Digital Marketing Strategy and Marketing Analytics at Georgetown University as an adjunct professor. Shashi has been called the most customer-obsessed marketing leader and continues to educate himself on technology.

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